INEOS GRENADIER

launching an uncompromising brand

The INEOS Grenadier is an uncompromising 4X4. No frills, no fuss, no nonsense. Our challenge was to launch a brand that reflected this. I wrote the brand manifesto, the website, social films and launch ads. I developed the tone of voice from scratch and even wrote the brand guidelines. Read them and you can almost feel the mud on your boots.